05 Apr How to Increase Website Traffic
A website is vitally important to a business and it should be one of your most important sales tools. If you haven’t got a business website then you really need to make that investment. If you do have a website – make sure that you look after it, update it and don’t just leave it to stagnate or your web traffic will suffer as a result.
Keep Your Website Up to Date
A website needs to be maintained from a technical point of view to make sure it is secure, that the software & plugins are all up to date and that it is functioning correctly. Your web developer or hosting company should provide this service for you and it is really important that you keep on top of it.
As well as the technical maintenance, you also need to update your content regularly. Write blog posts or news articles, publish customer reviews and make sure you don’t let your website stagnate. Google likes active websites so you must keep your content fresh and up-to-date if you don’t want your web traffic to suffer.
Monitor Your Web Traffic
You need to monitor your website traffic to understand if you are reaching potential customers, where they are coming from and if your website is engaging with your audience.
Google Analytics is a brilliant tool to do this. If you haven’t set up a Google Analytics account already, you should definitely do so! You can use it to:
- See how many visitors you get to your website every day
- See which pages are most popular
- See how engaged your web visitors are with your content
- Find out where your traffic is coming from (Google search, Facebook, Twitter etc)
What to Do if You’re Not Getting Any Web Traffic
Once you’ve set up Google Analytics, you will be able to see how many visitors you get to your website every day. If this number is really disappointing, there are things you can do to help you to reach more people online.
1. Optimise Your Web Content for Search Engines
Whether you sell products or services, you need to have a strong online presence. Your website needs to be optimised for search engines so that when a customer types specific keywords for your products/services into a search engine – your business is in the results. Without SEO, your business website will be less visible online so it is really important. You also need to pay attention to local SEO too so that people can find you when they search for businesses like yours nearby.
2. Write Web Content Which Engages Your Customers
Web Content needs to be striking, informative and to the point. When people search for products/services online, they expect to find what they want quickly. Very few people will spend time reading through reams and reams of text. Be concise, show them how you solve their problem, and talk to them like a human.
3. Be Visible on Social Media
Social media is a brilliant platform to raise your brand awareness. I don’t think that all platforms are suitable to all businesses, but you should be on Facebook and Twitter as a minimum.
Set up business accounts on social media then sit down and write out a social media strategy. Look at your target market, where they are most likely to be and start there. Write out some key messages and plan some content. Take a look at what your competitors are doing too and how your potential customers respond to their content. You can learn from their mistakes and use it to your advantage!
Please remember that these platforms are called social media for a reason though! You need to be social. Interact with people and don’t just write sales posts and expect your web traffic to soar. You have to strike the right balance.
I appreciate that all of this can seem a bit daunting when all you want to do is get on with running your business. There are many things you can do to increase your web traffic but they all take a little time.
So, if you need a new website, you need help writing engaging web content, you would like to optimise your website for search engines, or you’d like help with your marketing, give us a call. We can take it all off your hands or we can help you to make sense of it all.