AI Search Optimisation

(Also known as AEO)

AI Search Optimisation

Helping small businesses prepare for the future of search.

People aren’t just searching on Google anymore.

They’re asking ChatGPT. They’re using Google’s AI Overviews. They’re trying Microsoft Copilot, Claude, Gemini, and Perplexity.

Instead of scrolling through pages of search results, people are increasingly asking questions and expecting an instant answer.

That doesn’t mean traditional SEO is dead. Far from it.

It simply means businesses need to think about how their website and online presence can be understood by both search engines and AI-powered search tools.

At Exaltis, we help small businesses prepare for that future. No confusing terminology, just honest advice and practical improvements that help your business become easier to find, understand, and trust.

AI Search Optimisation for Small Businesses

Want to know more about AI Search Optimisation?

What is AI Search?

AI Search is the next evolution of online search.

Instead of typing a few keywords into Google and clicking through lots of different websites, people are increasingly asking complete questions such as:

“Who is the best web designer in Gateshead?”

or

“Can you recommend a local accountant for a small business?”

AI tools analyse information from across the web to provide helpful answers, which means your website needs to clearly explain who you are, what you do, where you work, and why customers should trust you.

If your website is confusing, outdated, or missing key information, AI systems can’t make sense of your business, and neither can the people searching for you. The result? When customers ask AI for a recommendation, you’re invisible. The competitor who’s sorted out their website is the one who shows up.

Isn’t this just SEO?

It’s a fair question, and the answer is… yes and no.

Good SEO is still the foundation of everything. Search engines and AI systems both need to understand your website before they can recommend it.

Many of the things that improve your visibility in Google also make it easier for AI-powered search tools to understand your business.

These include:

  • Clear service pages
  • Helpful, original content
  • Fast, mobile-friendly websites
  • Strong technical SEO
  • Google Business Profile optimisation
  • Customer reviews
  • Clear business information
  • Demonstrating your expertise

The difference is that AI tools often try to answer a person’s question directly, rather than simply showing a list of websites. That’s why clear, trustworthy content has never been more important.

AI Search Optimisation - Get found on ChatGPT

Can you get my business into ChatGPT?

Nobody can honestly promise that, and any company guaranteeing to get your business into ChatGPT, Gemini, or another AI platform should be treated with caution.

What we can do is help make your website and online presence easier for search engines and AI tools to understand.

That means improving the information available about your business, strengthening your website, and building trust signals that support your online visibility.

Our approach is based on proven SEO best practice and current guidance from Google, not gimmicks or marketing buzzwords.

Want to know if your website is set up for AI Search?

How Exaltis can help

Every business is different, so there isn’t a one-size-fits-all solution.

Depending on your website, we may recommend improvements such as:

Reviewing your website structure

Can visitors and AI systems quickly understand what your business does? Do you have dedicated pages for each service? Are your headings clear? Is your navigation logical? Small improvements here can make a big difference.

Improving your website content

Your content should answer the questions your customers are already asking. We'll help identify opportunities to explain your services more clearly, add useful FAQs, improve existing pages, create helpful blog content and strengthen your expertise. The aim isn't to write for AI, it's to write for people in a way that AI can also understand.

Google Business Profile optimisation

Your Google Business Profile remains incredibly important. For many local businesses, it's one of the strongest signals that helps search engines understand who you are, where you work and what services you provide. We'll review your profile and recommend improvements where needed.

Building trust online

People buy from businesses they trust. AI systems also look for signs that a business is genuine, established and reputable. We'll help identify opportunities such as customer reviews, case studies, testimonials, and consistent business information across the web.

Technical improvements

Sometimes the biggest opportunities are behind the scenes. We'll review things such as page titles, heading structure, image descriptions, internal links, website speed, mobile usability, technical SEO issues. These improvements help both people and search engines.

Our AI Search Review

If you’re unsure where your business stands, we’ll carry out a detailed review of your website and online presence.

We’ll assess how well your business is prepared for the future of search and provide a clear, prioritised action plan.

Rather than overwhelming you with technical reports, we’ll explain everything in plain English and show you exactly what to focus on first.

Whether you choose to implement the recommendations yourself or ask us to help, you’ll have a clear roadmap for moving forward.

Why Choose Exaltis?

There are plenty of agencies talking about AI Search. Many are using new acronyms and promising overnight results.

That’s not how we work.

At Exaltis, we believe in honest advice based on proven best practice. We won’t recommend changes just because they’re fashionable. We’ll recommend them because they’re likely to make your website better for your customers and easier for search engines and AI tools to understand.

Everything is explained in plain English, too,  with practical advice that makes sense for small businesses.

There’s no denying that search is changing. Businesses that provide clear, helpful, and trustworthy information are likely to be in the strongest position as AI continues to evolve. Whether you need a new website, help improving your existing one, or expert advice on preparing for AI Search, we’re here to help.

Get in touch today for a friendly, no-obligation chat.

Frequently asked questions

No.

Traditional search remains incredibly important, but more people are beginning to use AI tools alongside search engines when researching businesses, products, and services.

That’s why it’s sensible to prepare for both.

Absolutely. Good SEO is the foundation of good AI visibility.

Without it, you’re making life harder for both search engines and AI systems.

No. Nobody can.

What we can do is improve the quality, clarity, and authority of your website and online presence to give your business the best possible chance.

I can’t answer that without seeing your website, but not necessarily.

Many websites simply need improvements rather than a complete rebuild. We’ll always recommend the most sensible and cost-effective option.

That depends on your website and your goals. Some improvements can be made quickly, while others form part of an ongoing SEO strategy.

We’ll always prioritise the changes likely to have the greatest impact.

“

I've just recently had my website redesigned by Elaine from Exaltis solutions, I was given great advice and I'm absolutely thrilled with my new website. No wonder they have so many great reviews which are well deserved. I received first class service from start to finish. I cannot recommend Exaltis solutions enough, from one very happy customer.

Graham JacksonAbfresh
“

Elaine found exactly what was affecting my SEO and has been an absolute DREAM to work with.
“So long!” men in shiny suits touting the mystical dark arts of SEO!”
“Hello!” straight talking, genuine AND trustworthy Elaine and the white hot magic of Exaltis! Highly recommend to all fellow business owners

Laura PearmanLaura Pearman Creative
“

When Covid 19 hit I found myself with a very poor website and no way to continue teaching Pilates/Yoga. Elaine reached out to us and as she had already built one beautiful website for us for another business we knew she was the right girl for the job. She built us a bridge, she took our services from the physical space to an online platform with an integrated booking and payment system. This all happened in such a short amount of time. Working with her is a dream, she became a sounding board and an advisor too. Her skills and work ethic are incredible. She is my 10/10 girl. Thanks a million.

Gill Bennison-SouriPilates North East
“

Elaine was great - produced me a very professional looking site, very reasonably, and with a fast turnaround.
She was recommended to me and I would definitely recommend

Rob LittleParcis
“

Elaine at Exaltis worked wonders for our new website and helped us through every step. I would not hesitate to recommend her and Exaltis.

Ian RossFruFru & Friends
“

Had my website created by Elaine at Exaltis Solutions and I praise her enough she made the whole process easy and designed a fantastic professional site, 5 STARS and highly recommended.

Gordon ClarkeClarke's Shoe Repairs
“

Exaltis has that rare ability other website designers lack and that is the ability to listen. First class service wouldn’t hesitate to recommend.

Mark ShaverinNorth East Wills
“

Elaine is truly exceptional at what she does. Her dedication, expertise, and ability to bring my vague ideas to life made the entire process stress-free and enjoyable. I can’t thank her enough for all she’s done.

Mark StraughanBrits2USA
“

One of the most helpful website designers I’ve ever worked with. Simple and uncomplicated when I was in a fix, the process was easy (helped by the fact that I already had most of the content), and it was super clear what was on offer. Elaine clearly knew what she was about. LOVE the end product. Update: Elaine has now sorted my SEO and my stats are starting to really make sense. Absolutely ace work! And always ready to do whatever is needed without fuss or delay.

Jackie WilsonBrickhouse
“

Elaine is a highly skilled developer and a whizz at SEO. She gets you, your brand, your audience and delivers everything you need to succeed whilst delivering outstanding customer service. Elaine is purpose-driven and kind. In a market where many businesses can get ripped off and experience appalling service affecting sales, marketing and profit, Elaine is a breathe of fresh air. Plus she is a super lovely person too.

Michelle JonesKeepl Social
“

I recommend Elaine from exaltis very highly , from start to finish of the full build very professional and always kept in touch, I was fairly picky with what I wanted and elaine nailed it completely! We had a full ecommerce site built and all the feed back from our customers is amazing on how well the site flows.

Chris PowAquatics Online