Whether it’s the map pack, Google Maps, or the new AI-generated answers in “Ask Maps,” your Google Business Profile decides whether local customers find you — or your competitors.
The rules changed. As of November 2025, Google’s AI is now answering customer questions about your business automatically — pulling from your profile, your reviews, and your website. If yours isn’t set up properly, the AI just guesses.
Let’s make sure it doesn’t have to.
In November 2025, Google quietly retired the public Q&A section on Business Profiles. In its place: AI-generated answers, powered by Google’s Gemini model, that respond to customer questions in real time.
Here’s what that means for your business:
When someone asks Google “is this place open on Sundays?” or “do they do emergency appointments?” — Google’s AI doesn’t wait for you to reply anymore. It generates an answer instantly, pulling from your profile, your reviews, and your website.
If your profile is incomplete, your AI-generated description will be vague. If your services aren’t listed, the AI may tell customers you don’t offer them. If your reviews don’t mention what makes you good, the AI has nothing to work with.
The businesses winning in this new landscape are the ones whose profiles are properly set up, fully optimised, and consistent with everything else they’ve got online. That’s exactly what I help with.
No long contracts. No monthly retainers you can’t get out of. Pick what you need, get it done properly, then decide what’s next.
What’s included:
What’s included:
What’s included:
If you’d prefer to spend the time fixing your own Google Business Profile, we have published a full guide to help you do just that. Click the button to grab your copy.
From our first chat to more enquiries. Here’s how it all works.
Honesty up front saves us both time.
I’ve worked with enough small business owners to know what keeps you up at night: you don’t have endless time, you don’t want to waste money, and you don’t want to feel stupid asking questions. That’s why I built my business differently.
If you’re unsure what your Google Business Profile needs — or you simply want honest guidance — simply get in touch. You can also find out more about Local SEO by reading the article Local SEO for North East Small Businesses: How to Actually Get Found on Google if you would like to have a deeper understanding before getting in touch.
Yes — completely. The profile is registered to your business, not to me. I just help you set it up and optimise it. You keep full ownership and access from day one.
Nothing. The profile stays yours. Anything I’ve done — the optimisation, the citations, the photos — stays in place. There’s no contract that locks you in.
Ask Maps is Google’s new AI-powered feature that uses Gemini to answer customer questions about your business in real time. Instead of seeing a thread of public Q&A, customers now type questions and get instant AI answers — pulling from your Google Business Profile, your reviews, your photos, and your website.
Yes — more than ever, actually. Google’s AI cross-references your website when generating answers about your business, especially content marked up with FAQ schema. A well-structured FAQ page on your website becomes the “official source” Gemini pulls from.
Most clients see meaningful movement in the map pack within 4–8 weeks of optimisation. Reviews and citations build over time. I’ll set realistic expectations during our first chat and won’t promise anything I can’t deliver.
Often, yes. Suspensions usually come from a few common causes — category misuse, address issues, keyword stuffing, suspected duplicate listings. Book a free chat, and I’ll tell you honestly whether I think it’s recoverable before you commit to anything.
No, but having one helps a lot. Google cross-references your profile with your website, so if both say the same thing, you’ll rank better — and Google’s AI will give more accurate answers about your business. If you don’t have a website yet, I can help with that too.
Get Me On Google (£349) is for businesses without a profile, or with one that needs to be rebuilt from scratch. Review & Optimise (£399) is for businesses with an existing profile that needs auditing and tuning up. If you’re not sure which you need, book a free chat.
No, and I’d be cautious of anyone who does. Rankings depend on dozens of factors, including how competitive your industry is locally. What I can guarantee is that your profile will be set up correctly, fully optimised, and giving you the best possible chance to rank well and to be represented accurately when Google’s AI is generating answers about you.
Absolutely. I’m based in Newcastle, but I work with businesses across the UK. Google Business Profile work is location-independent on my end.
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