What Is Local SEO?
What Is Local SEO and Why is it Important?
Millions of customers use local search every day to find the products and services in their area which they are ready to buy. Local SEO helps to get your business in front of those customers at the exact moment they’re searching online.
Search for “Yoga Classes Near Me” on Google. The results you get at the top of the page will be based on your location, ordered by distance from where you are. You will also be able to clearly see the star reviews so you can make an informed choice.
Local SEO helps your business to be in those top local results for relevant searches and is an important component for online success.
How to Improve Local SEO
You need to be visible where people go to find local products and services including Google, Bing, 192.com, Scoot and Touchlocal. Therefore, you need to have a business listing in all of these online directories.
Furthermore, your business information also needs to be consistent across all the main places search engines use to find and validate local business information.