Why Is Marketing Yourself So Difficult?

Here goes. I’m going to admit that I’m actually struggling this week. Anyone who knows me knows that I would never admit that lightly!

If a client comes to me who needs help with their marketing, I can instantly look at their business, see their strengths and know what message to send out to appeal to their target market. I can see the issues with their website, the holes in their social media strategy, why they’re not reaching the people they want to, and I can help them improve all of that. When it comes to my own business however, I feel as though I suck!

I run Exaltis on my own. It’s just me. A team of one. I truly care about each and every one of my customers and I will do everything I can to help them with their business from getting them online through to raising their brand awareness and more.

I work long hours and I am pretty much always available to support my customers when they need it (and that does sometimes mean texts/calls at 7:30am or 11pm when my clients are trying to manage their website around their own business hours). I know that is a huge selling point for a small business, but when it comes to marketing myself, my brain seems to turn to mush.