Why Is Marketing Yourself So Difficult?
When You're Self-Employed, Why Is Marketing Yourself So Difficult?
Here goes. I’m going to admit that I’m actually struggling this week. Anyone who knows me knows that I would never admit that lightly!
If a client comes to me who needs help with their marketing, I can instantly look at their business, see their strengths and know what message to send out to appeal to their target market. I can see the issues with their website, the holes in their social media strategy, why they’re not reaching the people they want to, and I can help them improve all of that. When it comes to my own business however, I feel as though I suck!
I run Exaltis on my own. It’s just me. A team of one. I truly care about each and every one of my customers and I will do everything I can to help them with their business from getting them online through to raising their brand awareness and more.
I work long hours and I am pretty much always available to support my customers when they need it (and that does sometimes mean texts/calls at 7:30am or 11pm when my clients are trying to manage their website around their own business hours). I know that is a huge selling point for a small business, but when it comes to marketing myself, my brain seems to turn to mush.
Why Does It Happen?
I’m pretty sure I’m not on my own with this…so why does it happen? Well I have a few theories:
- It can be really hard to see our own selling points. We are our own worst critics, so actually selling ourselves is really difficult
- We are too close to what we do and sometimes can’t see the wood for the trees.
- Self-confidence and fear of rejection can really hold us back. This might sound very personal, but I think it can also affect your working life too.