Mastering Voice Search & Local SEO

The online world is forever changing. Voice search and being visible to local customers are becoming super important for companies to succeed – especially small businesses. How often do you now ask Google or Siri for information rather than looking it up online? According to Synup, 40% of adults use voice search daily. 72% of voice-activated speaker owners use voice search to find information on local businesses.

We know it may sound a little daunting, but our new book, Mastering Voice Search & Local SEO, has been created to help you navigate it all and reach more customers.

The Rise of Voice Search

Voice search technology has revolutionised the way people interact with search engines. With devices like Amazon Echo, Google Home, and Apple Siri becoming commonplace, businesses must adapt to this new reality. Compared to internet searches, voice search queries are typically longer, more conversational, and focused on finding local information, so it’s really important you understand the difference.

People using voice search are often looking for immediate answers or local solutions. Optimising your website for voice search involves:

Keyword optimisation: Focus on long-tail keywords and conversational phrases.
Featured snippets: Aim to have your content appear as a featured snippet in search results.
Schema markup: Help search engines understand your content better.
Mobile optimisation: Ensure your website is mobile-friendly for seamless voice search experiences.

The Power of Local SEO

Local SEO is essential for businesses looking to attract customers within a specific geographic area. By optimising your online presence for local search, you increase your visibility and attract more foot traffic. Key elements of local SEO include:

Google My Business optimisation: Complete and accurate information, consistent NAP (Name, Address, Phone number), and regular updates.
Local citations: Build a strong online presence by listing your business on various directories.
Local content creation: Develop high-quality content that targets local keywords and interests.
Link building: Focus on acquiring backlinks from local websites to boost your authority.
Review management: Encourage satisfied customers to leave positive reviews.

How Our Book Can Help You

Our latest book, Mastering Voice Search & Local SEO, delves deeper into voice search and local SEO to simplify it for you, and it provides actionable strategies and real-world examples. You’ll learn how to: