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Unleash the Power of Local SEO: Attract More Customers to Your Door

85% of customers search for local businesses online. However, people don’t just search for businesses online – they search for businesses near them. They want quick and easy results to get what they want.

If you have a brick-and-mortar store or serve a specific geographic region, then local SEO (Search Engine Optimisation) is your secret weapon for attracting more local customers.

Why Local SEO Matters

Imagine this: someone in your neighbourhood searches for “[your type of business]” on their phone. With strong local SEO, your business appears at the top of the search results, with a map and all your important details and lots of positive reviews from happy customers.

This is prime real estate in the digital world, and local SEO helps you claim it.

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How Local SEO Benefits Your Business

Local SEO has a wide range of benefits for your business. These include:

  • Targeting the Right Audience: Forget reaching everyone online. Local SEO puts your business in front of people actively searching for what you offer in their local area.
  • Boosting Your Visibility: Get seen by potential customers who are most likely to convert into loyal patrons. Higher local ranking means more discoverability.
  • Building Local Credibility: A well-managed Google My Business profile and positive online reviews build trust with potential customers in your community.
  • Driving Local Engagement: Local SEO helps you to connect, interact and resonate with your local audience.
What is SEO? | Exaltis Newcastle

Simple Steps to Local SEO Success

Local SEO is really important for every small business. Here are some tips to get you started:

  • Claim Your Google My Business Profile (GMB): This free tool is essential. Ensure your GMB profile is complete and up-to-date with your accurate Name, Address, Phone Number (NAP), website, and business hours.
  • Dominate Local Listings: Citations are online mentions of your NAP across directories and websites. Claim and manage your listings on relevant platforms like Yelp, Bing Places, and industry-specific directories. Consistency is key!
  • Content is King (Locally): Create content that resonates with your local audience. Highlight local events, showcase customer testimonials, or share the story of your business within the community.
  • The Power of Reviews: Encourage satisfied customers to leave positive reviews, especially on Google My Business. Positive reviews are a major ranking factor and build trust with potential customers.
  • Go Mobile-First: Most local searches now happen on smartphones. Ensure your website is mobile-friendly and optimised for local search with relevant location pages.
  • Get Social Locally: Engage with your local community on social media platforms. Partner with local influencers, participate in community events, and promote local initiatives.

Local SEO: A Long-Term Investment

Local SEO isn’t a one-time fix; it’s an ongoing strategy for sustainable growth. By consistently implementing these tactics, you’ll attract more qualified leads, convert them into loyal customers, and establish yourself as a leader within your local market.