Exaltis Solutions | Website Development Company in Newcastle

Exaltis Solutions Ltd
Buddle Road
Newcastle upon Tyne

   0191 651 1990

  [email protected]

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What is SEO? Do You Really Need It?

Google Searches | SEO

What is SEO? Do You Really Need It?

What is SEO? Do You Really Need It?

  • Do you have a website for your business?
  • Do you want people to be able to find you when they look for the products/services you provide online?

If you answered yes to these questions, then you definitely need SEO!

SEO stands for Search Engine Optimisation. It is a complicated process which ultimately (if done correctly) helps you to move your way up the search rankings on search engines including Google. For example, if you are a small florist who wants to sell your beautiful bouquets across all of Tyne & Wear, you need to appear when customers search for terms search as “Florist Newcastle” or “Wedding Flowers Gateshead”. If your business is on the 10th page of Google, you’re not very likely to even be seen. Search engine optimisation is what puts your website above others with the ultimate goal of getting on that first page of a search (which is not an easy task!) and getting more visitors to your website.

How well does my website rank right now?

There’s an easy way to check. Firstly, you need to open your browser in incognito mode. This lets you browse in private and basically means that the search engine won’t have any memory of the things you have previously searched for to skew the results. You can find out how to browse in incognito mode here.

Once you’re browsing in incognito mode, do a few searches for your business. Use terms you think that customers would use when looking for your products and services. Go through the pages until you find out where your website appears. If you’re on page one then you’re doing really well! If you’re on page 29 – your website needs work.

So how do I do SEO?