Writing a Blog is Important for Your Business. Here’s Why:
If you don’t already have a blog on your website, or if you have left an old blog to stagnate, here are 5 reasons why blogging is important for your business and why you should start today:
1. Google loves fresh content!
Writing regular blog posts keeps the content on your website fresh and up to date, which keeps Google happy and therefore improves your SEO (Search Engine Optimisation).
Writing useful, informative blogs and news posts regularly keeps your customers interested and engaged. you should aim to become the place people come to when they need advice on your products/services.
2. Writing a blog is a great way to drive traffic to your website!
Once you’ve written your content and published your new blog on your website, get it out there across all of your social media channels with a lovely eye-catching image.
Please remember that blog posts should be informative not salesy though. They should be something that your target audience will actually want to read. If they find your content useful, they are likely to share it. More likes & shares = more traffic.
Please note that the key here is quality not quantity though. Make sure you do your research for each topic you want to write about. Check out your competitors to see what’s working for them and what isn’t, and learn from them.
3. Blog posts allow you to connect with your audience.
Blog posts are a great way to ‘talk’ to your customers, to give them useful information and to really build up your brand.
Don’t be afraid to show your personality, and make sure you talk like a human. You want to engage with your audience and keep them coming back for more. You don’t want to talk like a robot, or confuse them with too much technical jargon.
4. Blogging provides long-term results.
Writing regular, informative blogs and publishing them to your website gives you one extra website page for every blog post. Each of those pages will then be indexed by search engines.
Get your keywords, message and content right, and the blog posts will help to increase your organic website traffic for years to come.
5. Blog posts are brilliant for SEO!
Publishing regular blog posts on your website is a brilliant way to improve your search engine optimisation.
As previously mentioned, Google loves fresh content, but blogs help in many other ways. They are the perfect place to enhance your internal linking strategy. Internal links (i.e. links in your website content which link to other pages within your website) are really important for a number of reasons. They encourage your website visitors to spend more time on your site, they show Google a clear picture of your website structure, and they can boost your SEO.
Every blog post that you publish should have relevant internal links.
As you can see, writing blog posts regularly is vital for your organic website traffic and for your brand. If you don’t already have a blog, you need to start. If you do have a blog, make sure that you manage it and that the last post isn’t about Sheila joining the team in 1995!
Don’t let your blog stagnate, and make sure that you are including relevant keywords and internal links in every single blog post.