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How Much Should a Website Cost?

How Much Should a Website Cost?

There’s no denying that the trend to buy online is increasing. People want to do their research online before parting with their hard-earned cash, and they also want that purchase to be quick, easy and painless. Everyone expects to have a wealth of information at their fingertips with just a few clicks. The graph shows just how much the online sales trend is increasing every year with no sign of slowing down.

For any business who wants to succeed, an online presence and therefore a website is imperative. If potential customers cannot find you online, you are missing out on huge sales opportunities.

I have previously written about How to Get Online, but I’d now like to focus on how much a website should actually cost.

UK Online Sales Statistics

Online Sales Statistics 2013-2018

Image and statistics from Statista

You Get What You Pay For

The cost of a website very much depends on what you need. There are some extremely cheap options out there but please remember that you get what you pay for! If you expect to have a fully functioning, scalable business website for £200 I think you will be very disappointed.

I’ve put together the table below to give you some guidelines:

Type of WebsiteFeaturesType of BusinessApproximate Cost
Very BasicHome Page
Contact Page
2-3 additional Pages
Responsive (mobile-friendly)
Micro businesses
Self-employed
£400-£500
Small BusinessMultiple Pages
Responsive
Easy to update
Optimised for Search Engines
Social Media Integration
Small Businesses who want an online presence and to raise brand awareness.£500 - £1000
EcommerceAll of the features of the small business website, plus the addition of an online shop.Businesses who want to sell online directly from their website.£1000 - £3500
Bespoke WebsiteFeature-rich website with complex, bespoke functionalityLarger companies with complex requirements.£3500 - £15000

Questions to Ask Your Web Developer

The pricing above is just to give you a guideline. Before you invest in a new business website, you need to be sure you know exactly what you are getting for your money. Here are a few questions that you should ask the developer before you commit to them:

  • Will website content be included? Most developers will provide a blank website for you, and you then need to write all of the content (which needs to include relevant keywords for search engine optimisation), and you also have to input all of that content into your new website yourself. It’s amazing how many people I speak to who have been sold a website by someone else, only to find out they have to do this bit themselves. Ask your developer if they will include any content writing. If not, ask what the price will be if you provide the content and they populate your website. This will make it a lot easier for you – especially if you’re not very computer literate.
  • What are the ongoing costs once my website goes live? Once your website is up and running, there will be ongoing hosting costs. Make sure you understand what these will be so you’re not hit with any hidden charges later on.
  • What about SEO? Search engine optimisation is imperative if you want your website to be found online. Whether your developer is doing the content for you or not, ask them about SEO.
  • Are support and maintenance provided? Websites need to be updated regularly to keep them secure and functioning correctly. Ask your developer if they provide support and maintenance. Ideally you should think about investing in a package which includes this as it tends to be inexpensive, and means you have someone to call if your website goes down.
  • What happens if I want to move my website somewhere else? This is an important one. Your new business website should be yours. You should be free to move it to another hosting provider or developer in the future if that’s what you want to do. Some easy-to-use website builders actually tie you to their platform and stop you from doing this. You can read more about this in the WordPress vs Wix article

There are many web developers out there from Freelancers to large organisations so if you put out a request for a quote, you will get a huge range of pricing. Please make sure you ask these questions so that you have all of the facts and pricing to allow you to make an informed decision.

Invest Wisely!

A business website should be one of your most important investments. You want your customers to find you online, get a feel for your brand, and trust that you’re the company they want to buy from. Please avoid the really cheap options as in my opinion, this will just cost you more in the long run.

If you’d like a quote for a new website, please get in touch. We specialise in affordable websites which work for your small business and which include all content to make it as easy as possible for you to get online. We also talk in a language you understand so please don’t worry if you’re not very computer literate!

Elaine Parker
[email protected]
1Comment
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